Manchester-based tech company, BankiFi, has today revealed a refreshed brand with a new logo, tagline and website alongside key hires to support further growth of the business.
Messaging across the site as well as the overall design has been honed to better reflect BankiFi’s global open banking services, featuring its tagline “putting banks at the heart of business”. This represents the company’s mission to “equip banks to take on challengers and provide modern experiences for SMEs by becoming customer centric rather than product centric.”
As well as bolstering its development, finance and operational teams, the seven new starters include Nick Reid, UK Sales Executive and Sian English as Head of Marketing.
Already established across Europe, Lloyd Parata has also joined BankiFi to take on the Australian, New Zealand and Singaporean markets, with an office opened in York Street in Sydney in April this year, offering a unique enablement of financial services with an API-first solution.
Commenting on the rebrand and recent achievements, CEO and Founder, Mark Hartley said: “The company has been on an incredible journey over the past five years. We have grown from two employees to 24 world-wide with plans to add to both our sales and development teams over the next few months.
The new website and messaging more accurately reflects how BankiFi isn’t a traditional Fintech. We’re not here to disrupt banks, we’re here to help them. As an SME ourselves, we understand the problems SMEs face, we’re also Bank technologists that understand Banking problems which makes us uniquely positioned to provide best in class embedded banking experiences for SMEs.”